FREN
Sales agent & strategy consultant · Biarritz

From 0 to 1, and beyond.

I help companies grow, especially young companies with a product to bring to life: a clear vision, the right decisions, and the right distribution networks.

Book a call →Services
Black and white portrait of Damien Poulain, smilingDamien Poulain · Biarritz
9 yrsbuilding GINGEUR, my organic drinks brand, until I sold it in 2025.

Four ways to work together.

I take on a few projects at a time, the ones I'm genuinely excited about. In the field, at your side to make decisions, or to innovate.

01

Sales agent

I represent your products to distributors, wholesalers, retailers and key accounts, and go after your first listings.

  • Channel targeting
  • Prospecting
  • Negotiation
  • Retail follow-up
02

Strategy & business development

Together we map the path from product to market: who to sell to, through which channels, at what price, in what order.

  • Positioning
  • Distribution strategy
  • Pricing & margins
  • Sales organization
03

Founder & CEO support

A committed outside perspective to make the big calls, or to restart growth that has stalled.

  • Vision
  • Decision-making
  • Fundraising & partnerships
  • Sparring partner
04

Innovation, R&D & AI

For established companies: launch new products and bring in AI where it creates real value.

  • New products
  • R&D process
  • AI use cases
  • Fast pilots

Think it through, then move fast.

No hundred-page reports. Clear decisions, tested in the field, and follow-through until the results show.

1

Understand

The product, the market, the team, the numbers. What already works and what's holding you back.

2

Decide

A target, channels, priorities. And what we choose not to do.

3

Launch

In the field: first meetings, first distributors, first feedback.

4

Accelerate

Adjust, build structure around what works, and scale.

From early-stage to established.

Any industry, with a soft spot for companies that sell a product.

Young product companies

Your product is ready, or nearly: now it needs to get on shelves and sell.

Companies that have stalled

Growth has plateaued, decisions drag on. An outside view to get moving again.

Established companies

New products, R&D, and bringing AI into your teams and processes.

International brands

American, Canadian or from anywhere: launch and grow in France and Europe.

Damien surfing a waveIn the water whenever I can
Damien at the GINGEUR booth at a trade showOn the trade-show floor with GINGEUR
Damien Poulain smiling at the ocean at sunset in BiarritzGolden hour in Biarritz
Damien at work, papers and a phone on the table

Hi, I'm Damien.

What drives me is the 0-to-1 moment: when an idea becomes a business that sells.

In 2016 I founded GINGEUR, an organic ginger drinks brand (several ginger beers and ginger concentrates), and built it end to end: product, manufacturing, brand, sales and distribution across organic retail, hospitality and fine-food stores in France. Nine years later, GINGEUR was solidly profitable with a small team, which led to a successful sale in 2025.

Before that, I spent eight years in California: studies first, then software engineering in Silicon Valley, including at TripIt (part of Concur). Now based in Biarritz, I work across France and Europe, and help North American brands launch there. Je travaille aussi en français, bien sûr.

California was my best school: be bold, test things, move fast, and keep smiling.

A product to launch? A decision to make?

Drop me a few lines about where your project stands. I reply personally, within 48 hours.

Email Damien →LinkedIn
Based inBiarritz, France